Easyfind is a study abroad agent company that provides students with a fully customizable service including the school application, exam preparation, post-admission advising, immigration consulting, and housing. In the light of the COVID-19 pandemic, the company has met a sharp fall in offline business. So the task for our design team is to explore the possibility of online education.
The company hopes by building an online education platform, it will be able to connect students from China to the company's instructors, helping those who want to study in the USA reach their academic goals and pursue their dreams.
Duration
6 Weeks
Tools
Figma
Illustrator
Team Member
Elsie Zhao
Yangyifan Ai
Rebecca Wong
Yiqin Ma
My Roles
User Research
Competitive Analysis
Ideation
Wireframing
UI Design
I took the role of both UI Designer and UX Researcher, and I was responsible for:
- Research including user research, questionnaire design, and information architecture;
- Design interface including wireframes from low fidelity to high and contribute to our design system;
Easyfind plans to create a personalized website to promote its study abroad agent service and start its online education business, so we hope to use this research to understand users' expectations of the website to help our team design a more learner-friendly website.
In this project, the company wish to gather information from three aspects: Study abroad agent; Online Education for students; Online Education for instructors. And I was able to design the questionnaire to dig out how to match user’s expectations to the company’s business.
More than 60% of students prefer a one-stop service from the agency.
The most commonly used services are one-stop service, writing service and school selection consulting.
The most important factor influencing teachers' choice of platform is income.
The most competitive advantages of teachers are education background, students' review, work experience, certificates received, number of students, and the length of lessons.
As for the teaching method, most participants prefer live classes .
As for the promotion methods, banner on the homepage, WeChat, and Email were all preferred by participants; social media, friend recommendation, and keyword search were the most effective ways to promote the website.
Reasonable price (85%), course rating (73%), and instructor(36%) are three main factors that students consider when selecting an online education platform.
Coursera and Udemy are the two most used platforms.
Students learn these platforms from friends , social media, and search engines.
After discussion with the company manager, we decided to create a Minimum Viable Product (MVP) model to verify our design.
